Making commercials is fun. I do whatever I can to help the sponsors and tracks out. With as tough as times are, I'm just trying to help everyone while we're waiting for Obama to give NHRA drag racing a stimulus package.
And the people you help will remember that. I tell all my drivers the same thing and they all help anywhere they can. That's what we do.
I made this commercial for Bruton Smith's people here at Bristol Dragway promoting this race. They had me up on this mountain. It was like the Sound of Music or something.
Ol' Bruton is always looking to find ways to sell more tickets, and they happen to have some beautiful fields with flowers around here so they got ol' dummy Force to do the commercial. I'll do anything for Bruton Smith. It was fun, but a little corny, but in the end everybody is watching it, so it's working.
And, just to be clear, I do all my own stunts.
I try not to use a script because they slow me down and kill spontaneity. I think it's always the best if I just be myself. At the end of this one I flipped over and rolled down the hill, and kept rolling. I made a fool of myself but the people loved it. Everyone has been talking about it and that's what it's all about.
I like to do commercials with my babies too. When I do commercials with my daughters it's just like they are little kids again. At times it seems like Ashley is still 4 or 5 years old to me. Then I see her make a pass in the Castrol Mustang at 300 mph and it reminds me she's all grown up.
The world is changing and I'm getting serious about Twitter. Twitter-dee-twitter-dum -- that's me.
My daughter, Courtney, is doing something for fiestamovement.com using Twitter. If you get a chance you should look at it; she's loving it. We're pitching the Ford Fiesta, but she tells me every day about people who call her or e-mail her on Twitter. I guess it's working. We Twitter too from the races. My guys handle it and the fans can keep up with what's happening right when it happens. That's a good thing.
Time to race. We'll talk later.